Are you finding you are unable to generate any traffic in Google or other popular search engines? Has your page rank suddenly dropped out of the top spot in search results? If this is the case, then you are likely experiencing the after-effects of changes to Google’s PageRank algorithms in the form of Penguin and Panda. Using outdated, unnatural ways of building page ranking can now get webmasters penalized or even banned from being listed on the most popular search engines. If you are looking for legitimate ways to build your page rank, then consider these tips.
- Social Bookmarking Sites
- Free Directory Submissions
- Emphasize Quality Over Quantity
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By making use of a free bookmark submitter, like StumbleUpon and Digg, you can generate high quality backlinks. LinksBuild points out that Google no longer accepts the links shared via link-farms to be legitimate. Since StumbleUpon, a free bookmark submitter, actually provides your link to users in a way that is meant to engage and inform them instead of spamming them, Google views this as a mark of quality. Quality in search engine terms means improved search result ranking.
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Free submission services can be found all over the web. They differ from social bookmarking sites in that there is no social element. You simply input the URL you want syndicated across the web. As Safehouse Web points out, however, you have to be careful what services you use. While manually adding your page to search engines and directories can take a long time, the fact is that Google, Bing!, and others may see using a free article submitter as a “spammy” practice. Many sites offer a free listing with 30 or more companies right off the bat. Before you agree to that you should do your research. Make sure you will not be penalized for that service.
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Gregory Ciotti writes on ProBlogger that you should write content that is geared toward readers, not toward Google. He writes that because generating a following through quality content will cyclically sustain that following any drop in backlinks will not effect your page rank. Since Google and others are making changes to think more like web users this technique is a great idea.
However, that does not mean writing content has no impact outside of building a steady on-site audience. The fact of the matter is that people will share your content a lot more often if it is something useful and exciting. By writing content geared to engage, you will undoubtedly gain some of the 3.2 billion comments and likes on Facebook each day, as reported by Social Fresh, and you will be shared across other social platforms as well.
Despite the changes in Google’s PageRank algorithm, generating backlinks remains important. The difference now is that they have to reflect quality, natural sources. Through the use of reputable free bookmark submitters, directory submissions, and good writing practices you can grow your site rank. After all, 93% of online experiences, according to Search Engine Journal start with a search. Make sure your site appears on the first page with these methods.